When you close a successful trade, the emotions that flood you are akin to euphoria. And not without reason—at that moment, your brain is literally bathed in a cocktail of dopamine, serotonin, and endorphins. Dopamine, often called the “happiness hormone,” is responsible for feelings of satisfaction and motivation. Serotonin, which regulates mood, creates a sense of calm and confidence, while endorphins reduce pain and elevate mood. This cocktail makes your heart race, your breathing quicken, and you feel as if the world is at your feet. But there’s a downside—you lose your objectivity.
Euphoria drives you to take risks, creating a false sense of infallibility. You’re convinced that your next trade will also be a winner, and you enter the market again and again, losing caution. On a physiological level, this is because dopamine is addictive, and your brain starts craving the repetition of those pleasurable sensations, ignoring potential risks. In this state, a person loses touch with reality, and any minor event can lead to catastrophic consequences.